Video, when used on a targeted local level can be very effective in generating impact. In my recent interview with Peter Stonier, Senior Director of Visual Storytelling at Conservation International (CI), he explains that by engaging local leaders they are creating films that achieve actual conservation results. Pretty Amazing! How do they do it? Read the full blog post to learn about their creative strategies.
The blog, The Video Effect, focuses on exploring how to leverage video or visual media for greater social change. Basically, how do we turn our videos into the advocacy tools we need them to be. Keep checking the blog or subscribe as I will be posting more interviews with key experts in the field.
(PHOTO: Illegal fishing is a major problem in Sierra Leone. by ©Tommy Trenchard/IRIN)