Video variety allows non-profits to reach wider audiences, multiply distribution channels, and generate greater impact. By giving viewers a constant stream of new and different visual information, nonprofits can paint a more comprehensive picture of who they are and what they do. Take it from the International Rescue Committee (IRC). They have been using video diversity as a strategy and it is working. Read the new interview with Ruth Fertig, Online Community Builder at the IRC.
The interview is posted on my new blog, The Video Effect, which focuses on exploring how to leverage video or visual media for greater social change. Basically, how do we turn our videos into the advocacy tools we need them to be. Keep checking the blog or subscribe as I will be posting more interviews with key experts in the field.
(Photo by Ned Colt/IRC)