Mar 29, 2013 | Post by: dodge
This year’s theme of the Media That Matters conference presented by American University focused on how to measure the impact of social change films. A discussion that is incredibly important and relevant as measurement helps inform whether what we are doing is actually working.
In my new blog post, I list some of my take-aways from the conference and offer tips on how to build a measurment strategy around videos and film. Check it out here.
Feb 08, 2013 | Post by: dodge
I recently conducted an interview with Felicia Pride of the Pride Collaborative about how to increase engagement, retain our video audience, and build long lasting supporters. The goal, drive impact.
Check out the new post on The Video Effect.
(Photo courtesy of PBS Slavery By Another Name)
Jan 10, 2013 | Post by: dodge
Video, when used on a targeted local level can be very effective in generating impact. In my recent interview with Peter Stonier, Senior Director of Visual Storytelling at Conservation International (CI), he explains that by engaging local leaders they are creating films that achieve actual conservation results. Pretty Amazing! How do they do it? Read the full blog post to learn about their creative strategies.
The blog, The Video Effect, focuses on exploring how to leverage video or visual media for greater social change. Basically, how do we turn our videos into the advocacy tools we need them to be. Keep checking the blog or subscribe as I will be posting more interviews with key experts in the field.
(PHOTO: Illegal fishing is a major problem in Sierra Leone. by ©Tommy Trenchard/IRIN)
Oct 16, 2012 | Post by: dodge
Video variety allows non-profits to reach wider audiences, multiply distribution channels, and generate greater impact. By giving viewers a constant stream of new and different visual information, nonprofits can paint a more comprehensive picture of who they are and what they do. Take it from the International Rescue Committee (IRC). They have been using video diversity as a strategy and it is working. Read the new interview with Ruth Fertig, Online Community Builder at the IRC.
The interview is posted on my new blog, The Video Effect, which focuses on exploring how to leverage video or visual media for greater social change. Basically, how do we turn our videos into the advocacy tools we need them to be. Keep checking the blog or subscribe as I will be posting more interviews with key experts in the field.
(Photo by Ned Colt/IRC)